Email marketing is currently considered one of the most effective digital marketing channels. Despite this, it is quite an old tool, which surprisingly still works and brings excellent results. Landmark studies have shown that the ROI of this channel is 38:1 . However, in recent years, chatbots have gained immense popularity. They have shown their effectiveness and are known for a strong increase in sales and revenue . Due to their versatility , they can be used in a wide variety of niches and perform a variety of functions. This is why combining these tools is interesting for companies. Improve online user experience The development of new technologies is only possible if they are justified.
Otherwise, the novelty loses popularity very quickly. However, this has not happened with chatbots. In recent years, their popularity has increased significantly. Despite the presence of companies that are still skeptical of them, their development is inevitable . The E-Commerce Photo Editing Service fact that technology is really worthy of attention, according to studies. A survey of 1,000 participants using websites, apps, search engines and messaging apps revealed that they faced disappointments, namely: 34% of users find sites difficult to navigate ; 31% did not receive answers to simple questions; 28% say they have difficulty finding company contact details and hours .
This leads to the conclusion that users have stopped getting what they want and it's time for companies to adapt to change the situation. Be more flexible and listen to consumers. What are chatbots It is a software application whose principle is the use of artificial intelligence and natural language processing. It helps to understand what a person wants by providing relevant information. The tool helped to minimize labor resources and provide quality customer service.